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This web site thenocturnalreadersbox.com had the following in the web site, "An Adult Book Subscription Box for Fans of Horror, Sci-Fi, and Fantasy." We noticed that the website stated "and all things in the dark genres." It also said " Are you being watched or followed? Have you ever felt the hair on the back of your neck being raised when walking in the dark. causing you to walk just a bit faster? The tales that will be contained in this months box are ones that focus on the characters paranoia. It focuses on the things that seemingly normal people will do to protect their secrets." The header had box of the month as the highest ranking optimized keyword. It is followed by book, reader, and horror which isn't as ranked as highly as box of the month. The next words thenocturnalreadersbox.com used was sci-fi. fantasy was included but will not be understood by web crawlers.